About Marat Bogopolskyy
Entrepreneur, Gen Z strategy expert

Marat Bogopolskyy is an entrepreneur and strategic advisor with more than 20 years of experience building and growing business projects in Ukraine and the United States. His core focus is designing youth oriented service formats, cafe spaces, local businesses, and community driven concepts that align with the deep values and behavioral patterns of Generation Z.


Since 2005 Marat has developed projects across several industries, from media and agribusiness to service and hospitality. In every project he has been responsible for strategy, operations, financial model, and team building. One of his key focus areas became youth cafes and service spaces where business logic is combined with a social function, cultural environment, and real engagement of young people.

Marat was a partner of the youth cafe chain Merry Berry in Ukraine and took part in scaling it to 29 locations, developing service standards, building teams, and growing a youth community around the brand. Since 2022 he has been working in the United States as a consultant and partner on launching youth oriented cafes PEP Bakehouse & Coffeeshop in New York and Florida, where 6 locations were opened. In 2024 Marat became a co founder of the hybrid project Gossip Beauty and Coffee Place in Florida, which combined a cafe format with a beauty space and was successfully built and sold as a turnkey business.


Alongside his entrepreneurial work, Marat is actively involved in professional and business communities. He is a member of the International Association of Entrepreneurs and Managers and an Individual Associate Member of the National Tourism Organization of Ukraine, where his contribution to gastronomic tourism and modern youth hospitality formats has been formally recognized.

Marat’s expertise is also valued internationally. He has been invited as a jury member of UAtech Venture Night at Startupfest Montreal, where he evaluated startups by Ukrainian founders on the global stage. His perspective is used in decisions that influence the development of the entrepreneurial and startup ecosystem.


The key feature of Marat’s approach is that he does not work with superficial trends. He works with deep behavioral and value based models. He designs businesses as living environments: through atmosphere, service, rituals, teams, and community. His projects become places where young people feel belonging, safety, aesthetics, and respect, and that is why they come back.

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Author Methodology

Z Code Architecture Method

Z Code Architecture is the author methodology created by Marat Bogopolskyy for designing businesses, services, and spaces for Generation Z.


The method integrates:

  • generational theory
  • Spiral Dynamics
  • behavioral psychology
  • service design
  • principles of building youth communities

It is used as a foundation for strategic project work, consulting, and knowledge transfer to entrepreneurs who work with a youth audience.

Get the Z Code Architecture Method
What the method solves
What Z Code Architecture helps you answer
  • Why young people do not feel connected to most “modern” businesses
  • Why a good product alone does not keep the audience coming back
  • How to create a space people return to without aggressive marketing
  • How to turn service into an experience and a business into a community
Work formats
Pick the format that works best for you
Author Strategic Consultation
A personal 1 to 1 strategic session.
$350

What happens during the consultation:

  1. Deep breakdown of your project, idea, or physical space
  2. Analysis of how it matches Gen Z values and behavior
  3. Identification of strategic mistakes and growth points
  4. Shaping the core of your positioning
  5. Recommendations on atmosphere, service, team, and community mechanics
  6. A clear direction and priorities for the next 30 to 60 days

This consultation is for entrepreneurs, founders, developers, and brands who want to build a sustainable business for a youth audience and avoid expensive mistakes at the launch or scaling stage.



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Z Code Architecture Method
PDF guide
$15

The Z Code Architecture Method is Marat Bogopolskyy’s structured guide for creating and transforming businesses for Generation

Inside the guide:

  1. Decoding Gen Z behavior
  2. Location and context analysis
  3. Value based positioning
  4. Atmosphere architecture
  5. Service scenarios
  6. Rituals and community mechanics

The method works both as a tool for independent strategic work and as a foundation before a personal consultation.



Buy the Method
Who this is for
  • Entrepreneurs and founders of youth oriented businesses
  • Cafes, service projects, and community based concepts
  • Brands that work with Generation Z
  • Consultants and strategists
  • Developers and creators of mixed use or lifestyle formats
Create a business that becomes
part of city culture
Marat Bogopolskyy helps build businesses that become part of urban culture and a living social environment, not just another point of sale.
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