Marat Bogopolskyy is an entrepreneur and strategic advisor with more than 20 years of experience building and growing business projects in Ukraine and the United States. His core focus is designing youth oriented service formats, cafe spaces, local businesses, and community driven concepts that align with the deep values and behavioral patterns of Generation Z.
Since 2005 Marat has developed projects across several industries, from media and agribusiness to service and hospitality. In every project he has been responsible for strategy, operations, financial model, and team building. One of his key focus areas became youth cafes and service spaces where business logic is combined with a social function, cultural environment, and real engagement of young people.
Marat was a partner of the youth cafe chain Merry Berry in Ukraine and took part in scaling it to 29 locations, developing service standards, building teams, and growing a youth community around the brand. Since 2022 he has been working in the United States as a consultant and partner on launching youth oriented cafes PEP Bakehouse & Coffeeshop in New York and Florida, where 6 locations were opened. In 2024 Marat became a co founder of the hybrid project Gossip Beauty and Coffee Place in Florida, which combined a cafe format with a beauty space and was successfully built and sold as a turnkey business.
Alongside his entrepreneurial work, Marat is actively involved in professional and business communities. He is a member of the International Association of Entrepreneurs and Managers and an Individual Associate Member of the National Tourism Organization of Ukraine, where his contribution to gastronomic tourism and modern youth hospitality formats has been formally recognized.
Marat’s expertise is also valued internationally. He has been invited as a jury member of UAtech Venture Night at Startupfest Montreal, where he evaluated startups by Ukrainian founders on the global stage. His perspective is used in decisions that influence the development of the entrepreneurial and startup ecosystem.
The key feature of Marat’s approach is that he does not work with superficial trends. He works with deep behavioral and value based models. He designs businesses as living environments: through atmosphere, service, rituals, teams, and community. His projects become places where young people feel belonging, safety, aesthetics, and respect, and that is why they come back.
Author Methodology
Z Code Architecture Method
Z Code Architecture is the author methodology created by Marat Bogopolskyy for designing businesses, services, and spaces for Generation Z.
The method integrates:
It is used as a foundation for strategic project work, consulting, and knowledge transfer to entrepreneurs who work with a youth audience.
What happens during the consultation:
This consultation is for entrepreneurs, founders, developers, and brands who want to build a sustainable business for a youth audience and avoid expensive mistakes at the launch or scaling stage.
The Z Code Architecture Method is Marat Bogopolskyy’s structured guide for creating and transforming businesses for Generation
Inside the guide:
The method works both as a tool for independent strategic work and as a foundation before a personal consultation.